This is your headline sentence.
Something to tell people what you do.
Write a descriptor sentence to explain your header and draw people in more.
Value Stack Item 1
Value Stack Item 2
Value Stack Item 3
What are the stakes people are facing if they don’t do business with you?
Write a question or statement about the problems they're facing.
You can also talk about failure on these bullet points.
The key to this section is elevating the problem and making people realize you can help.
You can have as many bullets as you want.
We wouldn't suggest more than 6-7 though.
People will start tuning you out after that amount.
Write a definitive statement about how your customer should stop dealing with whatever failure is and instead can start experiencing whatever you’ve determined success would be.
Write a headline about your value proposition and what you can do for the customer.
Value Proposition 1
Write a sentence describing this.
Value Proposition 2
Write a sentence describing this.
Value Proposition 3
Write a sentence describing this.
Write an empathetic statement to let people know you understand the problem they’re facing.
We can put another sentence or two to really hit home how you’re here to help people overcome that problem.
This is the first testimonial. The best testimonials are written by describing the problem that was solved, the solution the business gave, and the success the person had after.
Firstname Lastname
Position, Company
This is the secibd testimonial. The best testimonials are written by describing the problem that was solved, the solution the business gave, and the success the person had after.
Firstname Lastname
Position, Company
This is the third testimonial. The best testimonials are written by describing the problem that was solved, the solution the business gave, and the success the person had after.
Firstname Lastname
Position, Company
Write a headline about the products/services you offer.
Product/Service #1
Tagline or description about this product/service
Product/Service #2
Tagline or description about this product/service
Product/Service #3
Tagline or description about this product/service
Write a headline about how easy it is to work with you.
1. Something easy they can do today
This is a sentence or two describing what step one looks like.
2. What they do after the first step
This is a sentence or two describing what step two looks like.
3. What does success look like?
This is a sentence or two describing what success looks like after working with you.
Write a customer focused empathetic statement
Pull from the philosophical problem for this headline.
This sentence is best if you tell the customer how/why you understand what they’re going through.
The rest of this section is all about reinforcing empathy and how they deserve to have the product/service you’re selling.
Really sell the issue here. Talk about how you can help. You want them to click the call to action button below.
Access our free tool:
Title of Your Lead Generator
Write a sentence about how it’s time for the customer to experience success.
This is your final chance to get the customer to click on the Call To Action while on the home page. Let them know you understand what they’re going through and how you can help. Tell them if they’re ready to experience success, they need to click that button.